‘Life Dress’ is a dress that - once filled with air - offers privacy in a public space.
Nowadays, people are always expected to share whatever they are reading, drawing, writing, … but is this really necessary?
In places where many people come together, there can be a need for a private place. With ‘Life Dress’, one is able to form a personal bubble, while also making a statement and physically showing that you just need some time and place for yourself.
TBWA used the Live Dress for a commercial on the national television.