Life Dress

‘Life Dress’ is a dress that - once filled with air - offers privacy in a public space. 
Nowadays, people are always expected to share whatever they are reading, drawing, writing, … but is this really necessary?

In places where many people come together, there can be a need for a private place. With ‘Life Dress’, one is able to form a personal bubble, while also making a statement and physically showing that you just need some time and place for yourself.

TBWA used the Live Dress for a commercial on the national television.
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