Hong Kong Fruit

What is Social Design

A social designer uncovers an experience*, that needs to be present, which can be optimalized through a different approach. The undesired experience is also considered.

A social designer works with and for people, so human behaviour and social/cultural anthropology are important considerations.

A social designer designs in such a way a new experience is created and its conversion into spaces, products, services, events, etc.

Social design can be used on all fronts: in corporate life, interiors, public and private spaces, sports, agriculture, fashion, education, product development, ....

A Social Designer can also be your creative consultant.

* An experience is the way you experience something or interpret it.